The Death of Poker Media?
Jonas Odman, VP of Bodog Network and Anonymous Tables
Zynga Ready for Real Money Gaming or Trying to Hide Failures?WSEX, the site that promoted itself almost entirely on the fact that it was rake free (well, technically, 100% rakeback [what is rakeback?]), is now only returning 75% to players. While that might still sound good it does draw attention to the fact that the rake free structure isn’t enough to draw in players. WSEX currently ranks 19th out of 20 sites monitored by PokerSiteScout with 194 cash game players at peak time (down from 440 at the beginning of the year). Oh, and WSEX is still available to US players so the dropoff has nothing to do with being forced out of any markets.
I’m not 100% convinced that a rake free site can’t exist but I am absolutely sure that no site can exist (for long) without player liquidity. Most of the people promoting the rake free business model are under the mistaken impression that fish care about rake. Most fish don’t even know what rake is. If you can’t attract the fish you’ll never attract the sharks regardless of whether you charge rake or not. Any plan for a rake free site needs to address the fact that they need a huge marketing spend to attract the fish.
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Hi, my name is Bill Rini and this is my poker blog. I've been blogging about poker and the poker industry since around 2003-ish. Like most people I started out playing poker as entertainment in home games whenever we wanted to sit around and smoke cigars, drink beer, and eat pizza, and needed a good excuse. I started playing online shortly after the first online card rooms opened and it wasn't long before I was playing 20, 30, or even 40 hours a week or more. One day I received a phone call about a program manager position at Tiltware which was the company that consulted to Full Tilt Poker on software development and marketing. After Tiltware I spent about 2.5 years working at Party Poker where I was the poker room manager.
