Full Tilt Poker who hasn’t really made any material changes to their website in years has gone with a radical makeover. I really like it. Clean design, enhances the brand work from their offline advertising, and gets people to the download.
Good work!
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Hi, my name is Bill Rini and this is my poker blog. I've been blogging about poker and the poker industry since around 2003-ish. Like most people I started out playing poker as entertainment in home games whenever we wanted to sit around and smoke cigars, drink beer, and eat pizza, and needed a good excuse. I started playing online shortly after the first online card rooms opened and it wasn't long before I was playing 20, 30, or even 40 hours a week or more. One day I received a phone call about a program manager position at Tiltware which was the company that consulted to Full Tilt Poker on software development and marketing. After Tiltware I spent about 2.5 years working at Party Poker where I was the poker room manager.

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Heeey, it looks like they are doing split testing with the player on the front page. I wonder who converts the best :-)