Looks like poker player Scott Lazar is being sued by Gambling Times for $1,000,000 in damages arising from the failure of Lazar to get GT a product placement in the film Deal staring Burt Reynolds and Shannon Elizabeth. According to TMZ.com GT claims they paid Lazar who was the film’s Executive Producer $50,000 for “highly visible” product placement in the film.
The only problem is that according to GT, there was no GT product placement in the film at all.
As TMZ.com points questions; how do you get to $1 million in damages over a $50,000 product placement in a film that has grossed $78,000 world wide? If you can answer that maybe you should be running Bear Stearns.
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Hi, my name is Bill Rini and this is my poker blog. I've been blogging about poker and the poker industry since around 2003-ish. Like most people I started out playing poker as entertainment in home games whenever we wanted to sit around and smoke cigars, drink beer, and eat pizza, and needed a good excuse. I started playing online shortly after the first online card rooms opened and it wasn't long before I was playing 20, 30, or even 40 hours a week or more. One day I received a phone call about a program manager position at Tiltware which was the company that consulted to Full Tilt Poker on software development and marketing. After Tiltware I spent about 2.5 years working at Party Poker where I was the poker room manager.
{ 3 comments… read them below or add one }
Sounds a little like someone is looking for some quick money. Not sure how they plan on proving $1 million worth of damages though.
If I were GT, I’d be grateful my product was not mentioned in the film, and I wouldn’t draw attention to the fact that I was ever associated with that pile of dreck.
Never saw the movie but Burt Reynolds looks very young in the ad. Funny if they win the million :)