Online Poker Poker — 06 September 2010

I was getting some harassing emails lately about updating my affiliate trackers to from and didn’t think too much about it. UB kept telling me that it was about their “rebranding” which is all good for them and all but does introduce a pain in the butt for affiliates who might have to go in and change dozens of pages that have affiliate links in them.

But then I tried to log into my UltimateBet account via the client and it said it couldn’t reach the server. Okay, maybe they’re down or maybe the Thai government got wise to them and blocked them (many gambling sites are blocked by the Thai government . . . ahem, Full Tilt). But I tried a few days later and I got the same message. And then I went to their website and it came right up (they aren’t blocked).

Then it occurred to me that the client might be trying to access rather than since the outage lined up right around the same timeframe. I went to and it redirected me to What?!?! You mean Blanca Games bought the Cereus network and didn’t get with the deal?

It appears that’s exactly the case. According to WHOIS seems to belong to Game Theory based out of Malta.

So everyone who hasn’t fired up their client for awhile will no longer be able to get to use their old UltimateBet poker software to automatically update to the newest version. They’ll have to go to and re-download the software again.

I noticed that when I installed the new software it didn’t overwrite the old software because my old client was named UltimateBet and the new one is just UB.

I guess to add insult to injury, the website doesn’t even list They promote PokerStars, Full Tilt Poker, Everest Poker, Cake Poker, Party Poker, and PKR. Ouch!

Ship It Holla Ballas!


About Author

Bill Rini has been working in the online poker industry since 2004. He was a product manager for poker at Full Tilt and was the poker room manager at PartyPoker. Currently, Bill is the Head of Online Poker for WSOP.   Bill has been blogging about online poker since 2003 and is considered one of the leading authorities on the online poker industry.   "I like What Bill Rini said in his blog" - Doyle Brunson   "In other news, we had Bill Rini write an absolutely home run blog." Daniel Negreanu   "Industry insider Bill Rini has one of the most popular blogs in poker, with thousands of subscribers and fans regularly coming back for his universally respected insight into the industry" - Barry Carter (News editor for PokerStrategy, Co-Author: The Mental Game of Poker)

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