William Hill Sounds Off On Rakeback

There was a recent article in eGaming Review quoting William Hill Online COO Peter Marcus making an appeal to the industry to reject rakeback [what is rakeback?]. He pleaded with the industry to “get together and be strict.” I think Marcus seems rather unrealistic. Interviewed for a special feature on rakeback in eGaming Review’s August […]

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How to Become a Rakback Affiliate

At the meta level there are really two major ways to get into the rakeback game: 1. Develop your own accounting system and go negotiate deals with all the major poker rooms 2. Use a pre-packaged backend solution like Poker Affiliate Solutions (PAS) and set up your own rakeback site. Even though I have a […]

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Why Affiliates Will Always Trump Online Poker Rooms

Before I got into the online poker industry I was always amazed at how much money poker rooms threw at affiliates. I thought they were stupid because most of the sites that were promoting them would have been happy to take a flat CPM deal if some site hadn’t been dumb enough to offer to […]

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The Futility of Affiliate Programs for Poker Bloggers

I’ve had more than a few conversations about affiliate programs with my fellow bloggers and I’m becoming more and more convinced that any attempt to generate significant income via these programs is an exercise in futility. I know, I can already hear the gasps out there but let me explain. The typical affiliate program pays […]

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