The Most Overused Woman in Marketing?

I know this isn’t exactly only poker related but the inspiration for this post hit me in a poker room where they had some sort of promotion going on. I advertisement used a stock photo of a model that I’ve seen in several magazines, web banner ads, and other various places in and out of the online poker world.

Have you seen this woman?

You gotta admit, she’s an attractive woman but I’m scratching my head why she appears in so many different advertising campaigns. I guess I can see how she’s ready-made for certain types of campaigns but you would think that she’s in so many different ads that the designers would pick a different model. I recently saw her in two different ads for different companies in the same magazine.

Now that you know what she looks like you’ll start seeing her everywhere :-)

If you want to ad her to your own marketing efforts, she can be found here.

Bill Rini

Bill Rini has been working in the online poker industry since 2004. He was a product manager for poker at Full Tilt and was the poker room manager at PartyPoker. Currently, Bill is the Head of Online Poker for WSOP.   Bill has been blogging about online poker since 2003 and is considered one of the leading authorities on the online poker industry.   "I like What Bill Rini said in his blog" - Doyle Brunson   "In other news, we had Bill Rini write an absolutely home run blog." Daniel Negreanu   "Industry insider Bill Rini has one of the most popular blogs in poker, with thousands of subscribers and fans regularly coming back for his universally respected insight into the industry" - Barry Carter (News editor for PokerStrategy, Co-Author: The Mental Game of Poker)

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4 Responses

  1. Bill Rini says:

    Yeah, that is probably one angle on it. I think another part is a lot of her pics on iStockPhoto lend themselves to promotions.

  2. Andy says:

    Probably used because she is difficult to pin down ethnically. She kind of looks white, kind of asian, kind of latin american. It’s fairly common to use models like this. Mystery solved

  3. Bill Rini says:

    Nope. Just think it’s funny whenever I see her on yet another ad. :-)

  4. Former DJ says:


    Let me guess – she’s your wife or significant other. (Ha! Ha!)