Will bwin Buy The World Poker Tour?


According to this seemingly little followed story, bwin may be making a play to purchase the World Poker Tour.

Although the company which WPT were holding discussions with has not been named, Gaming Intelligence analysts believe that online gaming operator bwin may be a likely acquirer, providing the company with increased poker TV coverage as it seeks to offer its customers further live streaming TV offerings, alongside its popular sports coverage.

That would seem like an odd pairing. The WPT has never been big on European television and bwin doesn’t offer gaming to US players. I’m really not sure what Gaming Intelligence is basing that conclusion on other than the fact that bwin and the WPT did a deal to allow betting on players playing in a recent Italian WPT event. The only way this seems like it makes sense is if bwin would then turn the WPT into a brand within Europe.